There is more then enough rice out there to support it. I wonder who would likeit more. The gamer types who go see all the video games turned into movies (i.e. resident evil, tomb raider, etc) or the car types who play some but love the whole sit on your bumper and mean mug everyone at the local sonic.
Oh... about the Need for Speed movie. I'm having trouble trying to figure out what content it would include. I hope they don't take the approach of Underground 2 as far as cosmetics go. Roof scoops on Civics and what not are ugly. But I do respect the game for allowing you to tune your car somewhat for the diff. types of races.